Clever digital campaigns that get you sales.

Fergal Crotty

Director

Fergal is the founder of Up Digital – a paid media veteran of 10+ years, digital enthusiast and PPC purist. 

His first ‘real’ job after university was in a small digital agency, which grew to be one of the largest in the UK. It was there that his job quickly morphed into his passion, and after 6 years, he set up Up Digital – an agency focused on forging long-lasting relationships with clients – built on proactivity, performance & trust.

Fergal likes photography, live music, and thrives after a daily dose of Wordle. But perhaps most interestingly (to us, at least) he has a unique appetite for niche pockets of knowledge, powered by his sacred scripture; Wikipedia.

Jack Crawford

Director

Jack cut his teeth in digital in his early twenties working at a feed management start-up in London, later joining the WPP agency group for several years working across large corporate accounts (Selfridges, BP, Virgin Australia) before joining Up Digital. 

In work, Jack’s strengths lie in Ecommerce, Feed Optimisation and Marketing Reporting Solutions. But outside of work, Jack excels in accumulating hobbies. He plays guitar and banjo, spends plenty of weekends hiking in the rain across the UK and is also currently learning Deutsch. Wunderbar!

Hollie McGuire

Senior Account Executive

Hollie is our Senior Account Executive. Before moving to Bristol, she studied Film & Television at the University of Nottingham. She’s dabbled with filmmaking, coding and digital marketing; in a theory-driven academy, and in a not-for-profit start-up marketing team.

Hollie is an avid runner, often seen doing laps around Bristol’s harbourside. Also a keen badminton player, she loves staying active and fit. When she’s not on the move, Hollie loves exploring Bristol’s food-scene or experimenting with new recipes in her own kitchen.

Billy Herbert

Account Executive

Billy enriches our team with his expertise in creative marketing and project management. With a keen eye for large-scale data analysis and exceptional copywriting skills, he brings a multifaceted approach to his work.

Originally from Oxford, Billy now calls Bristol home. When he’s not at work you can find him striking in 5-a-side football matches, diving into the pool for a refreshing swim, or exploring the city’s vibrant culture at the weekend!