Getting the Most Out of Google Optimize
A/B testing is one of the quickest ways of boosting conversion rates online. A/B testing involves pitting two variations of online content (e.g. ad, landing page, video) against each other to work out which performs best.
Responsive Display Ads: A Comprehensive Guide
Responsive display ads are Google’s marquee display ad format. Of the different ad formats, responsive display ads drive the most performance, reach, and scale. They represent the future of asset-based digital advertising.