Google Marketing Live 2025
This past week saw the highly anticipated annual event at Google’s Mountain View campus in California: Google Marketing Live 2025. …
Making Every Click Count: How Up Digital is Creating Real-World Impact with B1G1
Have you ever wanted to do something meaningful for the world in your day-to-day life – whether that be at…
Google I/O 2023: Generative AI ‘gets to work’
At the recent Google I/O event, Google made some significant announcements, unveiling a range of artificial intelligence-driven innovations. These developments…
Improve the Quality of Your Marketing Based on Current Consumer Trends
With the current socioeconomic climate, it is crucial to understand consumer trends and how you could improve the quality of your marketing. This blog endeavours to offer insight to this.
A Guide to Ad Variations
Using Ad Variations could help to excel your business further by extrapolating your most successful ads. Here, we endeavour to give a guide on what they are, how to use them and offer insight on just how effective they can be.
Improve Your Google Search Ads’ Efficiency in One Click
Over 3.5 billion Google searches are performed by consumers every day. Placing relevant ads in front of the right searchers has proven to be a highly effective method of generating large volumes of relevant website traffic – leading to key conversions, and significantly contributing to revenue.
Getting the Most Out of Google Optimize
A/B testing is one of the quickest ways of boosting conversion rates online. A/B testing involves pitting two variations of online content (e.g. ad, landing page, video) against each other to work out which performs best.
Responsive Display Ads: A Comprehensive Guide
Responsive display ads are Google’s marquee display ad format. Of the different ad formats, responsive display ads drive the most performance, reach, and scale. They represent the future of asset-based digital advertising.