Google Marketing Live 2025

This past week saw the highly anticipated annual event at Google’s Mountain View campus in California: Google Marketing Live 2025. 

With LinkedIn awash with doom-focused digital marketing content of late, we were excited to hear Google’s plans for the future – and in a nutshell, while there’s big change – there’s even bigger opportunities.

So, what are the new changes coming to Google?…

The main changes coming to Google are focused on the future of ads and shopping, allowing you to serve ads that don’t interrupt, but simply help your customers discover you. 

Agentic capabilities are coming to Google Ads & Google Analytics. Google’s roll-out of AI Mode is there to assist users with a variety of tasks all focused on maximising your ROI. Combining the intelligence of Google search and the power of Gemini, AI Mode dynamically generates a browsable mosaic of images and products to drive discovery. AI Mode also gives marketers the power of their very own Google AI so they can adapt and succeed with less effort.

Marketers will be able to capture even more opportunities in Search. Google AI has opened up new ways to explore the five trillion searches that Google receives every year. Alongside AI Mode, tools like Google Lens and AI Overviews are continuing to help people discover information and find the right products sooner. Google AI is delivering to billions of people: turning information into intelligence. 

Google now enables you to unlock the power of AI Creative, using Google’s leading video and image generation models, Veo and Imagen. These technologies will soon be available in Google Ads and Merchant Center, which will allow marketers to watch their creative instantly come to life. The new Asset Studio is a unified creative destination inside Google Ads, allowing marketers to generate infinite variations of creative in all sizes and formats to boost performance. 

Unlock your ad’s full potential with Google’s AI Power Pack. Google’s power pack focuses on three key areas of AI-powered search: the continued use of Performance Max and Demand Gen, as well as the roll-out of AI Max For Search Campaigns. AI Max is built specifically for the ever-evolving search landscape – to help marketers predict what is often unpredictable: how users search for you. Google has launched their biggest update to bidding in over a decade: Smart Bidding Exploration. It pursues less obvious and potentially high-performing searches, giving advertisers the chance to appear in more of the moments where people are researching and discovering information on Search.

All in all, the Search landscape is shifting dramatically – and unsurprisingly, AI is going to fuel the next stage of advertiser growth with Google. If you’d like to talk more about how – reach out.

If you would like to learn more about the services we offer then please email us: hello@updigital.co.uk. 

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