Evolution Power Tools

How Evolution Power Tools grew sales by over 600% through sophisticated segmentation.

About The Client

With over 20 years in the industrial power tool market, Evolution Power Tools have established a fantastic reputation and are recognised worldwide as a market-leader within the steel and fabrication industry.

The Problem

Evolution Power Tools were experiencing mediocre results from Paid Search & Shopping, despite having increased investment in paid channels over the course of the year.

Evolution had a clear goal – to grow revenue efficiently across their target markets – the US, UK & France.


  • Rebuilt Search activity in to SKAG structure
  • Re-organised Shopping groupings to maximise exposure on high value products
  • Leveraged 1st party data and created sophisticated audience overlays for Search & Shopping activity
  • Implemented A vs B vs C ad testing across the account
  • Launched Display Remarketing


Within two months of taking over management of the account, Up Digital grew conversion volume by 116%, while reducing CPA by 46%. In the following six months, monthly conversion volume had grown by a further 607%, while CPA had fallen by a further 79%.

Let’s get started

Get in touch today to claim your free PPC audit. In there, we’ll highlight where account performance might be lacking, and explore the opportunities for growth.