Considering a PPC Agency in the Bristol area and don’t know where to look?

Then look no further than this post. We’ve done the hard work for you, and rounded up the top 5 PPC agencies in Bristol to help you make the right choice for your business.

When it comes to the success of your business, choosing the right PPC agency can make all the difference.

Whether you’re a startup or an established brand, Bristol is home to some seriously talented PPC specialists who can help you get the most out of your ad spend.

Read on below to find the local PPC agency that’s right for you…

1. Up Digital

When it comes to PPC management in Bristol, Up Digital are the true specialists.

Boasting over 12 years of experience, this results-driven PPC agency combines cutting-edge technology, data-led strategy, and creative thinking to deliver outstanding ROI for their clients.

Up Digital specialise in cross-platform ad management, offering a fully transparent approach where they take complete responsibility for your campaigns – from click all the way through to conversion.

They are a small, boutique agency, with a keen eye for detail and a commitment to long-lasting client relationships built on proactivity, performance, and trust.

No finger-pointing, no excuses – just results.

Services include:

PPC Management (Google Ads & Microsoft Ads)
Paid Search (Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads)
PPC Conversion Optimisation
Landing Page Optimisation (Including Landing Page Creation)
PPC Analytics & Reporting (Offering Bespoke Looker Studio Dashboards)
Proven Experience Across Many Industries (Including Manufacturing, Law, Finance, Hospitality, B2B, and more.)
Working alongside our Creative/SEO Agency Partners to Deliver Full-Service Digital Strategy (more info coming soon…)

Why choose Up Digital?

If you’re a Bristol business looking for a dedicated PPC agency that genuinely cares about your results, Up Digital should be your first call.

🌐www.updigital.co.uk

Email: hello@updigital.co.uk

Phone: 0117 251 0276

2. Loom Digital

Loom Digital is a well-established digital marketing agency based in Bristol with a strong reputation for delivering effective PPC campaigns.

Established in 2009, they specialise in full-funnel strategies across PPC, SEO, and overall digital strategy.

Loom Digital work with a wide range of businesses across the UK to maximise their paid search results.

Their team brings a wealth of experience across Google Ads and paid social, making them a solid choice for businesses looking for a full-service digital marketing agency in Bristol.

And, they’re female-founded. 🙌🏼

Services include:

Multi-Channel Strategy
Paid Media
SEO
Content
Data & Analytics
CRO
Consultancy

🌐www.loom.co.uk

3. Bind Media

Bind Media is a Bath-based paid media agency (but we rate them so highly we had to put them in this list). They specialise in performance creative, conversion optimisation, and data & measurement – helping businesses achieve measurable growth through data-driven paid media strategies.

Bind Media are characterised by their pioneering approach to paid media, alongside their transparency and warm company culture.

Services include:

Paid Search/PPC
Paid Social
Creative Strategy
UGC
Conversion Optimisation
UX Clarity Reports
Google Analytics 4
Google Tag Manager

🌐www.bindmedia.co.uk

4. Spider Digital

Spider Digital is a Bristol digital marketing agency offering PPC management alongside a broader range of digital services. Their team focuses on building targeted paid search campaigns that drive quality traffic and meaningful conversions for their clients.

Spider Digital is particularly well suited to businesses looking for an integrated digital marketing approach alongside their PPC activity.

Services include:

SEO
PPC
Videography
Email Marketing

🌐www.spiderdigital.co.uk

5. Wired Media

Wired Media is a Bristol-based agency offering PPC, alongside wider digital marketing and web design services across a range of industries. With a practical, results-focused approach, Wired Media help their clients get more from their paid advertising budgets.

Their team has experience across a wide variety of sectors, making them a versatile choice for businesses of all sizes.

Services include:

PPC Management
SEO
Paid Social
Web Design
Growth Strategy
Data Analysis

🌐www.wired-media.co.uk

How to Choose the Right PPC Agency in Bristol

With so many great options available, here are a few things to consider to ensure you make the most-informed decision for your business:

Transparency – Does the agency provide clear, honest reporting on your campaigns?
Experience – Do they have a proven track record in your industry?
Communication – Will you have a dedicated account manager?
Results – Can they demonstrate real ROI from previous campaigns?
Services – Do they offer everything you need, from Google Ads to Meta Ads and beyond?

Final Thoughts

Bristol has a thriving digital marketing scene with plenty of talented PPC agencies to choose from. However, if you’re looking for a specialist PPC agency in Bristol that combines expertise, transparency and a genuine passion for results, Up Digital is our top pick.

Contact Up Digital today for a free PPC audit and find out how we can help your business grow.

Email us: hello@updigital.co.uk. 

Get a free proposal here:Get a Proposal.

Call us: 0117 332 5339.

Or visit our website: www.updigital.co.uk.

However, in an age of increasing privacy restrictions, browser limitations, and the decline of third-party cookies, advertisers must find new ways to accurately track conversions.

This is where Google Tag Gateway comes in.

Google recently introduced Google Tag Gateway for advertisers, a new way to improve measurement reliability while giving advertisers greater control over their data.

At Up Digital, we have begun to implement this feature for clients, and have already seen positive results.

This has been felt across the industry, too:

Google reports that top AI marketers have achieved a (somewhat staggering) 60% increase in revenue with Google Tag Gateway.

In this article, we will be exploring:

What Google Tag Gateway is
Why it matters for advertisers
How it works
The implementation options available

The Problem: Ineffective Measurement

Over the past few years, advertisers have faced growing challenges in accurately tracking attribution.

Key factors include:

Browser restrictions on third-party cookies 
Ad blockers limiting tracking scripts
Increasing privacy regulations
Fragmented user journeys across devices

Many PPC teams rely on third-party domains, such as Google Tag Manager, to deploy measurement scripts. However, these domains are increasingly subject to blocking, throttling, and data loss, which can weaken conversion tracking and reduce the effectiveness of automated bidding strategies in Google Ads.

As a result, capturing reliable conversion data and accurately attributing performance across marketing channels has become significantly more difficult.

The Solution: Google Tag Gateway

Google Tag Gateway is a solution that allows advertisers to serve Google tags from their own domain rather than a third-party’s.

In simple terms, instead of loading measurement tags from Google’s domain, they are proxied through your own website infrastructure.

This means:

Tags appear as first-party requests
Measurement reliability improves
Data signals remain stronger for AI-driven optimisation

For PPC teams relying on automated bidding and conversion modelling, maintaining strong data signals is critical as these systems depend on accurate conversion data to optimise campaigns and maximise performance.

Google Tag Gateway: Why does it Matter for PPC?

For advertisers like us, specialising in paid search and paid social, accurate data feeds the machine learning models that optimise our campaigns.

When data quality drops, performance can follow.

Google Tag Gateway helps solve several common measurement problems:

Stronger First-Party Data Signals
Because the tags are served from your own domain, they behave more like first-party infrastructure, which browsers are less likely to block.
More Reliable Conversion Tracking
Improved measurement reliability ensures that conversion signals are passed back correctly to platforms like Google Ads.
Improved Data Control
Advertisers gain greater control over how tags are served and how measurement infrastructure is configured.

With Google Tag Gateway, advertisers are entering into a new era, where: 

Performance is powered with privacy by default.

How Does it Work?

Normally, Google tags are loaded from Google’s infrastructure.

However, with Google Tag Gateway, the tags are instead served through your own domain.

This means the tag request appears to come from your website, not a third party.

Behind the scenes, the gateway routes the request to Google’s measurement infrastructure.

The result is a more resilient tagging setup that works better in modern privacy environments.

Implementation Options

There are currently two main ways to implement Google Tag Gateway: server-side tagging and CDN-based implementation.

The two setups are compared in the table below:

Google Tag Gateway: Final Thoughts

In an age of constant privacy hurdles, increased insights into measurement data have become essential for advertising agencies: because the quality of measurement data directly impacts campaign performance.

In other words, as platforms increasingly rely on AI and machine learning, data quality becomes a competitive advantage.

Google Tag Gateway represents an important step toward future-proofing measurement in a privacy-first digital ecosystem; for brands and agencies alike, the shift toward first-party measurement infrastructure is now a must.

If your current tracking setup still relies entirely on traditional client-side tagging, it may be time to review your measurement strategy. 

Solutions like Google Tag Gateway can help improve measurement reliability, strengthen first-party data signals, and support more effective AI-driven campaign optimisation.

If you would like to learn more about the services we offer then please email us: hello@updigital.co.uk. 

Get a free proposal here: Get a Proposal.

Call us: 0117 251 0276.

Or visit our website: www.updigital.co.uk.

Both Google and Microsoft offer their own version of PMax – a goal-based campaign type that uses automation and artificial intelligence to run ads across multiple channels, including Search, Shopping, Display, Email, and more.

Performance Max campaigns across both platforms offer similar features, but there is some disparity in their offerings. We have broken down the similarities and differences between the campaigns in this blog:

PMax: What Google & Microsoft Have in Common…

Despite some key differences across both platforms, the fundamental features of PMax can be found across Google and Microsoft.

Asset Groups

Both platforms’ PMax campaigns use asset groups instead of ad groups.
Each asset group contains a mix of creatives and audience signals.
Budget allocation is at the campaign level, meaning asset group-level budget splits are automated.

Automation

PMax is designed for the new era of automation: both platforms require use of Maximise Conversions or Maximise Conversion Value bidding strategies.

Search Term Visibility

Both Google and Microsoft are on the same page here…kind of.
While both platforms technically provide search term insights, Microsoft PMax’s negative keyword support is still in Pilot as of Q4 2025.

Ad Rank & AI Placements

PMax campaigns are similar to search in that they still compete based on ad rank.
Both platforms also now offer AI-driven placements.

Google PMax: Unique Benefits

Particular strengths: transparency, AI creative, great for visual storytelling.

Channel-Level Reporting

Google PMax offers full channel reporting. This allows you to see how budget is allocated across each channel.
Such transparency is a major strength of the Google platform, enabling marketers to make the most informed decisions about where their money is going.

Video Creative

Google PMax supports video assets. This enables placements on Youtube & Display – a game-changer for marketers focused on visual storytelling.

Brand Controls & Acquisition Goals

Brand inclusions/exclusions and new customer acquisition goals are offered as fully available features, while new customer acquisition is only available on Microsoft in Pilot.

Creative Automation

Google has introduced AI-generated assets and video enhancements which can be made to align with your brand.

Lower CPCs

Google PMax often allocates more spend to Youtube and Display, leading to lower CPCs compared to Microsoft PMax, which allocates more budget to search.

Microsoft PMax: Unique Benefits

Particular strengths: great for B2B and leveraging Microsoft’s ecosystem.

Higher Campaign Limits

Microsoft allows up to 300 PMax campaigns per account (Google allows up to 100).
This flexibility is great for high-spend accounts with complex structures or diverse product lines.

Impression-Based Remarketing

This feature is exclusive to Microsoft, allowing you to build remarketing audiences based on ad views rather than just clicks – accelerating learning, but also increasing the likelihood of less qualified consumers being shown your ads.

LinkedIn Targeting Signals

Microsoft PMax also offers LinkedIn Profile data integration, inclusing industry, job function, and company size – making it the perfect campaign choice for B2B advertisers.
This function is currently in Beta and should be rolling out to all Microsoft Ads accounts in the coming months.

Google and Microsoft PMax: Best Used Together (Alongside Search)

Performance Max is a great tool for reaching new audiences, leveraging keywordless technologies that extend beyond traditional match types – but it always works best when used alongside traditional search.

Both Google and Microsoft Performance Max have distinctive strengths – Google excels in creative automation and transparent reporting, while Microsoft’s power lies in B2B targeting and remarketing.

It is clear, then, that Google and Microsoft PMax campaigns are best used together.

When both of these platforms’ PMax offerings are harnessed in one overarching strategy, they can support each other in helping you reach new audiences that lead to high-quality conversions.

With LinkedIn awash with doom-focused digital marketing content of late, we were excited to hear Google’s plans for the future – and in a nutshell, while there’s big change – there’s even bigger opportunities.

So, what are the new changes coming to Google?…

The main changes coming to Google are focused on the future of ads and shopping, allowing you to serve ads that don’t interrupt, but simply help your customers discover you. 

Agentic capabilities are coming to Google Ads & Google Analytics. Google’s roll-out of AI Mode is there to assist users with a variety of tasks all focused on maximising your ROI. Combining the intelligence of Google search and the power of Gemini, AI Mode dynamically generates a browsable mosaic of images and products to drive discovery. AI Mode also gives marketers the power of their very own Google AI so they can adapt and succeed with less effort.

Marketers will be able to capture even more opportunities in Search. Google AI has opened up new ways to explore the five trillion searches that Google receives every year. Alongside AI Mode, tools like Google Lens and AI Overviews are continuing to help people discover information and find the right products sooner. Google AI is delivering to billions of people: turning information into intelligence. 

Google now enables you to unlock the power of AI Creative, using Google’s leading video and image generation models, Veo and Imagen. These technologies will soon be available in Google Ads and Merchant Center, which will allow marketers to watch their creative instantly come to life. The new Asset Studio is a unified creative destination inside Google Ads, allowing marketers to generate infinite variations of creative in all sizes and formats to boost performance. 

Unlock your ad’s full potential with Google’s AI Power Pack. Google’s power pack focuses on three key areas of AI-powered search: the continued use of Performance Max and Demand Gen, as well as the roll-out of AI Max For Search Campaigns. AI Max is built specifically for the ever-evolving search landscape – to help marketers predict what is often unpredictable: how users search for you. Google has launched their biggest update to bidding in over a decade: Smart Bidding Exploration. It pursues less obvious and potentially high-performing searches, giving advertisers the chance to appear in more of the moments where people are researching and discovering information on Search.

All in all, the Search landscape is shifting dramatically – and unsurprisingly, AI is going to fuel the next stage of advertiser growth with Google. If you’d like to talk more about how – reach out.

If you would like to learn more about the services we offer then please email us: hello@updigital.co.uk. 

Get a free proposal here: Get a Proposal.

Call us: 0117 251 0276.

Or visit our website: www.updigital.co.uk.

Have you ever wanted to do something meaningful for the world in your day-to-day life – whether that be at work or in your own time – but haven’t known where to start?

Or, perhaps, you feel you don’t have enough time in your busy schedule to make a tangible difference? 

Well, it turns out, you can still do something to help, all from the comfort of your own desk!

Thanks to a global charity called B1G1, you can now make a positive impact on the world simply by doing the things you do at your job everyday.

Up Digital has partnered with B1G1 to support impactful causes as we work, bettering the world at the same time as maximising your company’s revenue. 

“But, wait…how does it work?”

Great question, but first, let us introduce ourselves. 

Up Digital: Who Are We?

We are Up Digital, a dynamic PPC (pay-per-click), conversion, and analytics agency. 

Basically, we are here to take your company’s paid marketing campaigns to new heights, by doing the behind-the-scenes work on Google Ads, Bing Ads, Meta, and more, to get you in front of your future customers. 

Our agency is committed to making a difference to both the local and global communities. We love both championing local businesses and working with international clients to bring their goals to life, and we are always looking for ways to support the causes that matter most to us.

We have been working with B1G1 since January 2023 to contribute towards vital global causes affecting the most vulnerable communities, simply by donating money through B1G1’s systems every time we complete a set task. 

Essentially, every time we successfully advertise your company, money is automatically donated to a cause such as providing clean water to families, or supporting educational programs in impoverished areas, at absolutely no cost to you. Pretty amazing, right?

Still sound too good to be true? 

Let’s find out about the organisation behind all of this, and their noble efforts to make the world a better place…

What is B1G1?

“What if we could make ​something great happen in ​our world just by doing what ​we do every day?” – Masami Sato (B1G1 Founder & CEO)

When Masami Sato left Japan to backpack across the world nearly 30 years ago, she was quickly met with a harsh realisation: many places in the world are filled with poverty, suffering, and inequality.

Throughout her travels, she saw children working everyday without going to school, people with disabilities forced to fend for themselves, and people in abject poverty struggling to access clean water.

So, she decided to do something about it.

She set up a food company to help those in need, donating all of the profits from her business to global causes. However, before long, she found this method to be unsustainable.

Sato came up with a simple concept, which would later become the foundational model of the whole B1G1 operation:

Buy One, Give One.

For every meal that was sold, one was donated to charity. Before long, the organisation expanded, and B1G1 continued to use this model. 

As they branched out to other projects and working with other businesses, they created a unique system: each time a company completed their chosen core business activity, a donation would be triggered to be sent to their chosen impact goal.

Today, B1G1 has more than 400 carefully selected high-impact projects.

Thousands of businesses have joined them to become businesses for good, and Up Digital is one of them! Together, we have already created thousands of impacts in the world by working with B1G1, and we are excited to make even more. 

At Up Digital, we share B1G1’s ethos that it is everyone’s responsibility to do what they can to make the world a better place for everyone.

B1G1 has become a global movement. Thousands of businesses ranging from tiny start-ups to multi-million dollar companies have come together to create a staggering…

362,377,048

Impacts in our world

(So far…)

Why Up Digital Partnered With B1G1

There were many reasons why we decided to work with B1G1, but the main one was simply that their work really aligns with our company values. 

We are passionate about doing small things every day to make big positive changes for our clients. Our team works on both the client-facing and backend roles, meaning that our relationship with our clients is at the heart of what we do. Every day, we work closely with businesses to meet their goals of improving brand visibility, creating leads, and increasing sales.

Seeing the satisfaction this work brings our clients helps us realise how important working with and for others is for a sense of community. 

We love that working with B1G1 enables us to help our clients while also helping the causes that matter most.

B1G1’s unique giving service means that 100% of our donations go directly to those in need. All of their initiatives follow the United Nations 17 Development Goals, contributing to the areas that need the most support.

Up Digital x B1G1: Real Impacts So Far

Since partnering with B1G1, Up Digital has provided:

When you submit a Proposal Request, we pledge to plant 20 trees across the world on your behalf. These will eventually become fully-grown at a success rate of up to 85%, and in some cases also provide income for the local community. 

In addition, for each prospective client that decides to work with Up Digital, we’ll support the construction of a water well in Ethiopia which provides clean water and eliminates water-borne diseases. 

Get Paid While Paying It Forward

If you would like to harness the full power of paid ads and elevate your business, while being a part of a movement that is bringing about global good, then Up Digital could be the digital agency for your business.

If you would like to learn more about the services we offer and our most recent global impacts achieved with B1G1, then please email us: hello@updigital.co.uk. 

Get a free proposal here: Get a Proposal.

Call us: 0117 251 0276.

Or visit our website: www.updigital.co.uk.

Building a Better Future With B1G1

At Up Digital, we are committed to maintaining our partnership with B1G1 and continuing to make a difference through small actions every single day. 

We are eager to see the positive impacts that our contributions to B1G1 continue to make on the world.

Ads – Built via Conversation

One of the most significant advancements presented at Google Marketing Live was the ability to construct Google Ads campaigns through AI-fuelled conversation, all within the Google Ads platform. This innovative feature leverages the capabilities of AI to handle the heavy lifting, allowing advertisers to make final adjustments before the assets go live. This exciting development marks a significant leap towards a future where AI plays a more prominent role in campaign creation.

Search – in a AI-powered World

In another notable announcement, Google outlined its plan to integrate ads directly into the Search Generative Experience. Traditionally, ads have only been visible outside of the chat interface. However, this new approach offers a glimpse into the potential future of generative search, where advertisements seamlessly blend into the user experience. This move signifies Google’s ongoing efforts to explore new avenues for ad placement and engagement.

PMax Updates

Google’s flagship campaign type (PMax) is set to push the boundaries of generative AI even further. e Google’s aim is to include AI more intimately into the campaign setup process, enabling advertisers to benefit from enhanced automation and efficiency. 

Additionally, generative AI will assist in crafting visually appealing campaign images. However, caution is advised, as AI-generated images may not always meet expectations. Despite this caveat, the potential for improved campaign performance and efficiency is exciting.

New YouTube Campaign Types: Video Views and Demand Gen

Google also unveiled two new campaign types aimed at addressing specific advertising needs. The first campaign type focuses on maximising YouTube views, catering to advertisers seeking to expand their reach on the popular video platform. The second campaign type, called Demand Gen, provides advertisers with a fresh approach to demand generation, offering more options for effectively engaging their target audience.

Google Merchant Centre Next

Looking ahead, Google announced plans to introduce the Google Merchant Centre Next, which is expected to replace the current Google Merchant Centre by 2024. This streamlined version aims to simplify the process of product feed creation by utilising website data. By leveraging this approach, Google intends to reduce technical challenges, making it more accessible for advertisers who may not possess advanced technical skills – however, it’s worth noting that merchants will need to ensure their website content is accurate, in order to get the most out of the new tools.

Creative Innovations: AI-Powered Assets in Google Ads

Google’s AI capabilities are now taking targeting to a new level. Through AI-powered assets, Google can (ostensibly) generate ad content that aligns specifically with the intent behind individual search queries. This promises to result in highly relevant assets – enhancing the effectiveness of ad campaigns. 

The advancements in AI-driven targeting hold great promise for advertisers, but there’ll likely be some bumps in the road before there’s widespread confidence in the new features (with AI’s ability to create uncanny images, its definitely possible that there’ll be some some interesting results):

Up Digital’s Perspective

While AI was the central focus of Google Marketing Live, it is crucial to note that these advancements are designed to assist, not replace, advertisers. By leveraging AI technologies, advertisers can streamline their operations, save time, and achieve better outcomes – but we’d still suggest approaching with a degree of caution.

The updates presented at Google Marketing Live hold immense potential for transforming the landscape of digital advertising and reshaping the way marketers engage with their target audience – we can’t wait to get experimenting.

Now, as we’re venturing into the Christmas season, consumers are generally presumed to be buying at a much higher rate, too. This is encouraged by things such as Black Friday Sales throughout November, the World Cup, Christmas Sales and countless other purchase-initiatives

However, due to the Ukraine war, soaring energy prices, and a volatile economic situation spending habits are being strongly impacted.

As evidenced by the graph above, we can see that from July 2022, consumer spending can be seen to dwindle. This is highly influenced by the increased living costs throughout the economy, and the depletion of disposable income, as illustrated in the following graph.

Consumer’s seem to have altered their shopping behaviour. For example, quality of the product or service being purchased is viewed as significantly more important than the price. Based on Google Trends, search terms favour the best product over the cheapest. Therefore, consumers are more likely to be on the lookout for reliability, trustworthiness and high quality in general – rather than a cheap deal. The Cost of Living Crisis highlights the intent for value further.

It is always smart to engage and keep high value, high intent audiences, but in such unprecedented times it is ideal to find and retain such valuable audiences – both for the benefit of business and consumers. 

Google’s Machine Learning:

To capture high intent audiences, it would be beneficial to lean into Google’s Machine Learning technology. Google Ads’ machine learning algorithm considers multiple factors when it comes to your ads. It allows for your ads to be shown to the right people at the right time. 

For this, we would strongly recommend implementing Responsive Search Ads. By supplying 15 headlines and 4 descriptions, Google tests different combinations and learns which ad creative performs the best against search queries. This ensures your ads are valuable and relevant to your audience’s search queries. According to Internal Google Data, on average, advertisers who use this machine learning to test multiple creative see up to 15% more clicks. More clicks, more conversions. 

Under the same realm, introducing Local Campaigns to your account would be beneficial. Provide your business location and ad creative and Google will be able to automatically optimise the ads. 

Using Smart Shopping Campaigns will also automatically optimise shopping ads. It eliminates the need for manual managing and bidding, and allows you to select multiple types of goals. Machine learning factors in the likelihood that a click will result in one of the goals and adjust bids accordingly.

These are just some of the ways in which you can incorporate Google’s Machine Learning Model into your marketing strategy in order to excel your results. 

Customer Retention & Brand Loyalty:

Customer retention and brand loyalty are both great ways to maximise efficiencies. It can be more cost-effective for your business, as well as a lower-risk venture for your consumers. Audience Targeting is a useful way to retain customers, but also beneficial for finding relevant new audiences – which is always a positive endeavour. There are multiple types of segmenting and targeting available on Google Ads. 

Focusing on Search Ads, there are:

Affinity Audiences: Reach users based on what they’re passionate about and their habits and interests. 

Detailed Demographics: Long-term life facts. 

In-Market Audiences: Reach users based on their last purchase intent. 

Your Data: – 

-Website and App Visitors: Reach people who have visited your website/apps.

–Customer Match: Reach your existing costumes based on your CRM match.

–Similar Segments: Reach new users with similar interests to your website visitors or existing customers. 

You can set up these ways of targeting when you first create your campaign, adding them later through the audiences tab on the navigation tab in the left of the screen, or add them for individual assets. 

Additionally, to maintain a high standard of customer relevance it is imperative to have an extensive list of keywords and headlines in your Responsive Search Ads. To reiterate, implementing relevant keywords with an assigned 15 headlines and 4 descriptions will allow Google to test and run different variations of Search Ads. This allows for the most responsive ones to be shown, leading to higher quality traffic and conversions. For more information on how to effectively implement Search Ads, take a look at our blog giving an insight into improving their efficiency. 

There are many more ways to excel your PPC advertising and to healthily retain and engage audiences in a time when buying habits are adapting to the wider socio-economic landscape. But, as a brief overview, implementing targeting on your RSA’s, simply refreshing them, or diving into Google’s Machine Learning could boost your performance.