Performance Max in Practice: How Google and Microsoft Take Automation in Different Directions
Performance Max (PMax) has quickly become an essential part of modern paid search strategies, particularly as AI continues to reshape…
Google Marketing Live 2025
This past week saw the highly anticipated annual event at Google’s Mountain View campus in California: Google Marketing Live 2025. …
Making Every Click Count: How Up Digital is Creating Real-World Impact with B1G1
Have you ever wanted to do something meaningful for the world in your day-to-day life – whether that be at…
A Guide to Ad Variations
Using Ad Variations could help to excel your business further by extrapolating your most successful ads. Here, we endeavour to give a guide on what they are, how to use them and offer insight on just how effective they can be.