Google - Up Digital | Bristol-based pay-per-click experts

Google Google Ads Microsoft Microsoft Ads Performance Max PPC

Performance Max in Practice: How Google and Microsoft Take Automation in Different Directions

Performance Max (PMax) has quickly become an essential part of modern paid search strategies, particularly as AI continues to reshape…

Google Google Ads Google Search Ads Google's Machine Learning PPC Search Marketing

Google Marketing Live 2025

This past week saw the highly anticipated annual event at Google’s Mountain View campus in California: Google Marketing Live 2025. …

Artificial Inntelligence Google Google Search Ads PPC Search Marketing

Google I/O 2023: Generative AI ‘gets to work’

At the recent Google I/O event, Google made some significant announcements, unveiling a range of artificial intelligence-driven innovations. These developments…

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is set by Google Analytics and used to distinguish users.
_gid	24 hours	This cookie is set by Google Analytics and used to distinguish users.

Others